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GlossyBox Is Acquired

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By: Jamie Matusow

Editor-in-Chief

Europe’s No. 1 provider of beauty box subscription services, GlossyBox, has a new owner. The Hut Group, one of the world’s largest online Health & Beauty retailers and brand owners, has announced the acquisition of GlossyBox, from majority shareholders Rocket Internet and Kinnevik Online.

Founded in 2011 in Berlin, GlossyBox operates in 10 core markets, with offices in Europe and the U.S. Its model is such that customers subscribe to a box of beauty products on either a rolling monthly or fixed-term basis. The Hut Group also just purchased the U.K. cult makeup brand Illamasqua.

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